Blog da Rede de Inovação no Setor Público

4 de set. de 2015

Tim Brown - From Design to Design Thinking

"Tim Brown is the CEO of IDEO. Among the 20 most innovative companies in the world, IDEO is a design consultancy that contributed to such innovations as the first Apple mouse and the Palm V.

IDEO's work also addresses sustainability, the design of communities, health and wellness, and enterprise for people in the world's lower income groups.

An industrial designer by training, Brown's own work has earned him numerous awards and been exhibited internationally".


“Design is about delivering a satisfying experience. Design thinking is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.” (“Change by Design: How Thinking Transforms Organizations and Inspires Innovation”, p. 192)

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